Title Formats YouTubers Actually Use

120 YouTube title templates that usually goes viral, so you can study them.

For every format I included real videos as examples, including small channels that blew up using them, and explained why they work.

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How to use this

The best way to approach YouTube is to come with an idea and look it up to see what variations of it have been done.
- If that idea performs well, proceed with ideas you can do for a thumbnail and title in your head
- You don't have to make it right now, but you should have a general idea of what it should be
- If you think you have something that's clickable, then you go ahead and make the video.
There's nothing worse than having a video ready and you have no idea how to package it

The topic does most of the work. I've always said this: a good thumbnail and title can't save a bad video idea. You can have a beautiful thumbnail title, but if no one cares about the idea, it is what it is.
Contrast is the cheat code: Cheap vs expensive, beginner vs expert, then vs now. two extremes in one line are easy to picture. This raises curiosity, and people want to see what happens.
Make it about the viewer. psychology, signs, mistakes. maybe call them out in a way, or pick at something they are passionate about, etc. people click to find out if it's them

Use these to come up with ideas and swap out the brackets for what you’d make a video on