Prerequisites: None (Start here!)
Certification: Required for Foundation Certification
Time to Complete: [add estimate]
Training Deck: [add Track 1 training deck link]
<aside> 🚀
</aside>
This module gives you the foundational understanding of what Mixmax is, why it exists, and how we talk about it. Think of this as your launchpad — the core concepts every Mixmax team member needs before going deeper.
Two playbooks power everything you'll learn here — and across all future modules:
| Playbook | What It Covers | When You'll Use It |
|---|---|---|
| 📖 Deep dive: Positioning Playbook | How to frame the follow-up game problem, pitch Mixmax, deliver persona scripts, and win competitive conversations grounded in engagement signals + buying signals + account momentum | Every prospect conversation — from first touch to close |
| ‣‣ | How each product works, the architecture (Signals → Mixmax Intelligence → Actions), features, objection handling, and proof points | When prospects lean in and ask "OK, show me how it actually works" |
📖 Deep dive: Positioning Playbook
Every conversation starts by naming a problem the prospect already feels. If they don't feel the problem, nothing else matters. Before you pitch anything, internalize these numbers.