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The short version. Tell us where your headquarters is. We size the commercial market for free across your service area and the 25, 50 and 100-mile rings around your headquarters (franchise owners are sized on their assigned territory ZIP codes): the organizations in it, what the restoration work across them is worth, and where to start. Come on board and we map every building, who owns it and who decides. See what your market is worth & book a Commercial Growth Call →
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| Residential | Commercial | |
|---|---|---|
| Size of the universe | About 149 million housing units (2026) | About 5.9 million buildings across 96 billion square feet (2018) |
| How it behaves | High volume, heavy competition, demand is reactive after a loss | A finite universe you can actually map, and the restoration contractor is often chosen before the loss ever happens |
| What one win gets you | One property, one transaction | One relationship that can cover many properties |
That gap is why the number is almost always bigger than an owner expects, and why a mapped, ranked market beats chasing the fifty buildings you already know. For scale, 2024 alone brought $182.7 billion in U.S. losses from billion-dollar weather and climate disasters, but the only slice that matters is the one in your backyard. For the full national picture, see Commercial Restoration by the Numbers: The Industry Data That Matters.
Sources: U.S. Census Bureau Housing Vacancy Survey, Q2 2026; U.S. Energy Information Administration, 2018 CBECS; NOAA NCEI. NOAA retired the billion-dollar disasters product in May 2025, so 2024 is its final year.
Your commercial total addressable market (TAM) is every commercial property inside the ground you can actually serve, and every person at those properties who hands out work, not just the fifty buildings you already know the names of.
Plenty of shops never get past the fifty. They write down the hospital, the two big property managers and the hotel downtown, and they chase those. That answers the question "who do I want," and skips the one that pays: out of everything in my territory, where is a loss most likely to happen, and who decides who gets called when it does.
A real map has five layers under it.
| Layer | What it is |
|---|---|
| 1. Boundary | The ground you can respond inside, where your drive time and your license classifications overlap |
| 2. Properties | Every commercial building inside that boundary |
| 3. Vertical | Each one tagged, because a hotel and a data center do not buy the same way |
| 4. People | The named human at each account who picks the restoration contractor. This is the layer that turns a property list into a call list |
| 5. Risk | Flood and hazard exposure, storm history, building age, occupancy, so the buildings most likely to have a loss rise to the front |
Then you rank it. Vertical fit times risk times live signal gives every account a priority score, and the score gives your rep a work list. They open the day knowing who to call instead of guessing.
Then you price it, which is the step few shops reach. A map of buildings is not a market until there is a dollar figure attached, and that takes three numbers multiplied together, one vertical at a time: how many properties sit in it, how often a building of that type actually has a loss, and what a job there is typically worth. Sum it across your verticals and you have the annual commercial restoration spend inside your boundary. From there, pick the slice your crews can serve well and the accounts to start with.
That is the map, and the figure that comes off it. Building both by hand is a real project, which is why many shops never finish and fall back to the fifty.