Sample audit · iOS app · Recorded 24 November 2025
Core question: Is this product ready to meet real users?
This is a sample of what a Launch Readiness Audit delivers, built from a real review of the MovesMethod iOS app. The app had passed App Store review (the listing showed version 1.0.1 and 2 ratings), but it hadn't been officially launched yet. What happened next is in the case study: bearliu.com/case-study/movesmethod
The same walkthrough also produced an Activation Audit Report · Sample. That one asks why new users drop off before first value. This one asks whether the product is ready for a launch audience, and what to do in the days before it arrives.
Product. MovesMethod, a daily mobility app for iPhone.
Core launch journey. Discover (App Store) → Understand (welcome) → Start (onboarding and trial offer) → Complete core task → Receive result.
The core task, as the founder defines it. A first mobility assessment that ends with a personal movement report.
Inputs. The live app on an iPhone, walked through as a new user and recorded. No analytics, beta feedback or support messages were supplied, so every call below comes from the product itself.
Not covered. Empty and error states were not reviewed. The Trust score looks at how consent and permission requests feel and when they appear. Checking them against Apple's rules or the law is outside this audit.
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Not ready
A new user who declines the trial can't reach the core task. One of the three places in the tab bar leads to a feature that isn't built. And the numbers used as social proof won't hold up once a launch audience starts checking them.
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What would change the verdict. Ship M-1 to M-3 below (the five-day plan shows one way) and walk the journey again. With those three done, this becomes Ready with fixes: everything else on this page can follow the launch.
It is the same call the audit made at the time. From the case study: "Launching it as-is would accelerate failure, not validate the idea."
| Area | Score | Why |
|---|---|---|
| Value clarity | 4/5 | The promise holds from the App Store ("Stretch+Recover, Fix Tightness") to the welcome screen (stiff joints fixed in 5 minutes a day). It gets lost on the home screen (S-1). |
| First-use experience | 3/5 | Nineteen steps before the first move (S-4), then a home screen that tries to do six things at once (S-1). Long and busy, but a new user can get through it. |
| Critical flow | 2/5 | The main button leads to a paywall, and the mobility test sits on a different tab. Without a trial, the core task is out of reach (M-1). |
| Trust | 2/5 | Social proof that the App Store listing contradicts (M-3), and two different mobility scores within minutes (S-3). What already works: a plain privacy message at step 12, and "No payment due now" on the trial offer. |
| Completeness | 2/5 | A tab that leads to "Coming Soon" and placeholder content (M-2), plus unfinished details: four spellings of the product name and a duplicated subtitle (S-2). Empty and error states were not reviewed. |
Scores run from 1 (not in place) to 5 (ready, with evidence). A 2 means a launch will make the problem bigger, and every 2 here has a must-fix item behind it. There is no combined score: an average would hide the area that blocks the launch.