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Jump to your product: Creatine · Magnesium · Probiotic · Bundles · Scorecard

Each product page has its own angles, hooks, and scripts. Everything below is just general hook mechanics, skip it if you don't need it.

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⚡ 3 seconds, that's it. Skip the intro, start mid-action, pair sound and visual together. Under 40% retention at 3s and TikTok cuts distribution regardless of the rest of the video.

Visual: mid-action start, sudden zoom or angle, unexpected prop, quick visual change.

Audio: unexpected sound use, mid-sentence start, voiceover contrast, sharp sound effect.

Best: both at once, not sequential.

Real product actions to hook with: Creatine, scoop scraping the tub or pouring into a shaker. Magnesium and Probiotic, bottle rattle into cap pop, capsule pour. Full versions with scripts are on each product page.

After the hook: product early, real use case, clear CTA. Don't save the reveal for the end.

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If it might run as a paid ad later, add on screen text or a voiceover. Muted viewing is common on ads.

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Hook formulas, fill in the blank, use anytime:

• Identity + friction: "If you're a who , this is for you."
• I used to think: "I used to think ___."
• Number first: "This is the number I actually check for." Then the real number.
• Unexpected confession: "I bought this because ." Pause. "But ."