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A RocketLevel tool, backed by decades of experience in the trade. Plenty of contractors guess which marketing pays off. Enter what you spent on each source and the jobs each one brought in, and see your real cost per job, your marketing as a share of revenue, and which channels actually earn their keep.
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The read it gives: cost per job by source, total marketing spend as a percent of revenue, and a side-by-side of which channels return the most work for the money. Run it across your sources and the cheapest, busiest channels stop being a guess.
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The formula. This page carries the rules and the sheet does the arithmetic. If the two ever disagree, the page governs and the sheet gets corrected.
The one-line read on the sheet uses RocketLevel working thresholds, applied to overall ROI: below 0% means you spend more than you earn back, 0% up to but not including 100% reads working but thin, and 100% or higher reads strong. Exactly 0% reads thin; exactly 100% reads strong.
Count a job against a source only if you know where it came from. Jobs you cannot attribute belong in neither the numerator nor the denominator, because guessing the source is what makes a channel look cheap.
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Worked example. Three sources over a year, a $6,000 average job, 40% gross margin.
The referral line costs a quarter what paid search costs per job ($200 against $800) and returns five and a half times the ROI (1,100% against 200%). In RocketLevel's working experience that is the usual shape of it in restoration, and it argues for putting time into property manager relationships before you add paid spend.
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Three ways to use this calculator
https://gem-resource-hub-calculators.nyc3.cdn.digitaloceanspaces.com/marketing-roi/index.html
Before this tool can tell you anything, the attribution has to exist. Put a required source field on your intake form, so a job cannot be saved without one, and have whoever answers the phone fill it at first contact rather than reconstructing it later. Give it a fixed list of your actual sources plus "unknown," because a free-text box turns into fifty spellings of the same referral. Run this calculator once a quarter against that field.
Important: please read. This tool is provided free of charge by RocketLevel as a general, educational estimate and starting point only. The results are illustrative estimates based solely on the figures you enter; they are not a guarantee of any outcome, value, cost, or result, and they are not legal, financial, tax, accounting, insurance, or other professional advice. Using this tool does not create an attorney-client, advisory, or other professional relationship with RocketLevel. RocketLevel makes no representations or warranties of any kind, express or implied, regarding the accuracy, completeness, or suitability of this tool for your situation, and provides it "as is." You are solely responsible for verifying any figures and for consulting your own attorney, accountant, bookkeeper, CPA, or other qualified advisor before making any decision. To the fullest extent permitted by law, RocketLevel and its affiliates, officers, and employees disclaim all liability for any loss, damage, or claim arising from its use.
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Tools for this play
Open the spreadsheet for your own copy. Keep going: pair this with Know Your Numbers: Where Your Work Comes From and What It Costs to Get and The Restoration Marketing Channel Matrix: Where to Spend Your Time and Money. Template: Lead Source Scorecard and Contract Read scores each paid source before you renew it.
Do it yourself or have it done. The source field on your intake form and a quarterly run of this calculator are yours to set up, and they will tell you which channels earn their keep. If the answer is property manager and facility relationships, the next problem is making more of them, which takes steady outreach, the part that takes dedicated people to staff alongside the work. RocketLevel's inside sales team books those first meetings, so the channel that already pays best gets more at-bats.
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Part of the free GEM Resource Hub by RocketLevel Commercial. Playbooks and tools for running the whole restoration business, A to Z, while specializing in building commercial revenue you own. RocketLevel is a bolt-on inside sales team that strengthens your commercial pipeline. Explore more in the GEM Resource Hub. New here? About RocketLevel and what the system has produced. When you're ready, see what your market is worth or book a Commercial Growth Call.
How we source figures: every number in this library names its source or is labeled as RocketLevel's own working figure. Read the sourcing standard.
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🏠 GEM Resource Hub · 📚 Library · 📘 About RocketLevel · 📘 Playbooks · 🗺️ What's Your Market Worth? · 📅 Book a Call