🏠 GEM Resource Hub · 📚 Library · 📘 About RocketLevel · 📘 Playbooks · 🗺️ What's Your Market Worth? · 📅 Book a Call

Find your fastest path into GEM: start with the seat you sit in.

A RocketLevel guide, backed by decades of experience in the trade. Pick the seat you sit in and read its five pages in order. Each path is a short, ordered list rather than the whole library. To start by the size of your company instead, use the Revenue Growth Bands on the GEM Resource Hub.

<aside> 🧮

Whatever your role, start here: take the Audit Your Whole Business: The 20-Minute Self-Assessment first. In about twenty minutes it scores all nine departments of your business and points you to your two lowest, then run the fixes on a Run Your Week on a Sprint Board: A Template You Can Copy you can copy. Then come back and follow the path below that fits you.

</aside>

Start by your role

Want every page for your seat, not just the first five? Open your hat: 🧭 Owner / Operator · 🎯 Sales & BD · 📐 Estimating & Production · 🧮 Office & Money · 🎧 Front Office · 🦺 People & Safety · ⭐ Referrals & Reputation

Owner or general manager (GM). Size up the risk, see the opportunity, and get a plan for your first 90 days in commercial.

• The Concentration Risk Playbook Diagnose and reduce customer or channel concentration risk.
• The Commercial Growth Playbook The whole commercial motion in one read. Then work it chapter by chapter in The Commercial Growth Guide.
• Breaking Into Commercial: Your First 90 Days (Owner's Playbook) The owner's playbook for your first 90 days in commercial.
• The Four Pillars: Predictability, Identity, Independence, Enterprise Value The four things owners are really buying when they build commercial.
• The Owner's Shift: From Doing the Work to Leading the Company Shift from doing the work to leading the company.

Commercial sales or business development. Find the right decision makers, run the conversation, and follow up until the meeting books.

• Property Manager Outreach Build working relationships with property managers.
• The Commercial Sales Conversation Method Structure the sales conversation around the decision maker's risk and outcomes.
• The Site Walk Playbook Run site walks that surface risk and next steps.
• The Four to Eight Touchpoint Discipline Earn the first meeting in four to eight meaningful touches.
• The Commercial Sales Objection Handling Playbook Handle objections in commercial sales conversations.

Estimator or field lead. Estimate, document, and dry commercial work to the standard commercial decision makers expect. For every stage of a job in the order it runs, keep The Production & Operations Playbook open beside these five.