The Residential Growth Sprint Board

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Run residential like a system, and track booked jobs and referrals as it starts to work.

The working companion to The Residential Growth Playbook: Win the Homeowner Call, Then Earn the Next One. The playbook lays out the loop from the first call to the next referral. This board is where you build it, one box at a time.

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How to use this board

On paper: print this page or save it as a PDF and work by hand.
On a phone or computer: work it here, part by part.
Prefer a spreadsheet? Make your own copy in Google Sheets. It opens a fresh, editable copy in your own Google Drive, with the baseline, every part as tick boxes, the referral bench and the weekly log on their own tabs.

Tick boxes as you go and the page becomes the record of what you actually did.

Read the playbook first if you have not. Have last month's job list open, sorted by lead source, because Part 1 asks for real numbers off it.

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📑 Jump to a section

Part 1. Get your baseline down

Fill these in before you tick a box. Every number comes off your job software, your phone system's call log, or your profit and loss statement (P&L). Memory does not count.

Residential growth owner (one named person):

Residential jobs booked last month (count):

Residential revenue last month (dollars):

Inbound calls last month (count):

Calls answered live last month (count):

Reviews gained last month (count):

Named referral partners on your list today (count):

Last month's jobs by lead source

Put every residential lead from last month in exactly one row. A job with no recorded source goes in Unknown, and the size of that row is a finding on its own.

Lead source	Leads (count)	Booked jobs (count)	Booked revenue (dollars)	Marketing spend (dollars)
Reviews and your Google Business Profile
Trade referral partners
Past customers
Trucks, yard signs and the jobsite
Website and local search
Paid search, Google Local Services Ads and pay-per-lead ads
Program and third-party administrator (TPA) assignments
Unknown
Total

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Know how much of the company rides on this. Page 14 of the 2025 RIA Cost of Doing Business Report from the Restoration Industry Association (RIA), based on fiscal year 2024 data, puts the residential share of the mix at 73 percent for companies between $1.1M and $5M. The report is a free download behind a short sign-up form. Chapter 1 of the 2026 C&R / KnowHow State of the Industry Report (2025 data, page 8) puts the share of firms doing 75% or more residential work at a record 67% in 2025, up from about 60% in 2024. Divide your residential revenue by your total revenue and write your own share here: percent. The Concentration Risk Playbook covers what a high share costs you.

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