Gemini Early Access

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Creator Community Strategy, Programming & Brand Experiences | Google Gemini

As marketing co-lead of Gemini's Early Access program, I helped build and grow a global community of AI thought leaders, creators, educators, and developers who received early access to Gemini, provided product feedback, and shared their experiences with broader audiences.

The opportunity

Build a community of influential early adopters who could help shape Gemini's development, deepen understanding of the product, and introduce emerging AI technology to new audiences.

The community's feedback played an important role in informing product development and launch decisions.

My contribution

Program strategy & growth: Co-led the program's marketing workstream, driving creator recruitment through direct outreach, partnerships with YouTube creator managers, and regional marketing teams to expand the community across 15 markets.
Community communications: Led launch communications and ongoing community engagement, including email campaigns encouraging early product testing, feedback, and participation in programming.
Creator experiences: Conceptualized and produced two intimate creator dinners around Google I/O, bringing AI thought leaders, influencers, and creators together with Gemini product leaders for conversations, relationship building, and product discovery. The second event featured a panel discussion.
Social amplification: Developed strategies to extend program activations through creator-owned social channels, helping introduce Gemini to audiences beyond the early-access community.

Community & program growth

Community & Program Growth

500+ members in the global early-access program by my departure.
134% participant growth in six weeks across 15 markets during my time as co-lead.
4.9M views and 18.5M impressions generated through organic creator content surrounding a single Google I/O activation.

Community engagement & earned advocacy

Beyond product access, we created opportunities for AI creators and thought leaders to build relationships with one another and Google's product teams, sparking conversations that continued beyond the events themselves.