Campaign strategy and creative development, from the first spark to the final execution.

I develop go-to-market strategies and creative campaigns that connect products with the audiences they're made for.

Having worked across product launches, integrated marketing, creator-led campaigns, and paid social creative strategy, I bring together customer insights, product knowledge, and creative thinking to develop campaigns that capture attention and move people to action.

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Brand Campaigns

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Paid Social

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Campaign experience

🧡 McLaren × Gemini

Brand Partnerships & Integrated Campaigns

Helped introduce Gemini to Formula 1 audiences through creative campaigns that connected Google’s AI technology with McLaren Racing, its drivers, and the culture surrounding the sport.

🎒 Gemini Back to School

Creator Marketing & Campaign Strategy

Led creator strategy for a back-to-school campaign that demonstrated how Gemini could support students in their everyday lives. Matched creators to product use cases that fit their audiences and gave them room to tell the story in their own voice.

18 creators / 58 assets / 111.4M views / 51.2K product sign-ups

💬 Google Bard Launch

Product Launch & Creative Strategy

Developed launch creative strategy for Google’s experimental AI chatbot as the generative AI race was taking off, translating new product capabilities into relatable use cases and accessible storytelling.

Featured / Product storytelling for paid social

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Gemini Prompt Shorts

Paid Social Creative Strategy & Development / Google

I partnered with Google’s Creative Lab team to evolve an existing concept into a repeatable, social-first video format for Gemini. I applied product knowledge and audience insights to make product education more engaging and relevant to everyday life.

I then led creative development and production with Mixtape Club, and coordinated social and paid-media distribution with partner teams.

134% higher click-through rate against benchmark

Explore the creative approach and watch the videos

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DTC performance creative strategy

I also apply customer research, consumer psychology, and direct-response principles to paid social concepts, scripts, and creative testing plans for consumer brands.