<aside>
Portfolio home · Brand Strategy · Creative Campaigns · Partnerships · Brand Experiences
</aside>
What do they care about? What gets their attention? What makes something feel relevant to their lives?
I bring together consumer insights, cultural context, and creative thinking to shape how brands show up in the world—from product positioning and messaging to campaigns that make people want to engage and act.
Product Positioning & Launch Creative Strategy
Helped bring Google's experimental AI chatbot to market as the generative AI race was taking off. Developed launch creative that introduced Bard's evolving capabilities through relatable use cases, working across teams to make an emerging technology feel approachable and useful.
Brand Strategy, Governance & Product Marketing
Served as lead brand consultant for Google Assistant's integration into Samsung's advertising campaigns. Partnered with product marketing to identify compelling product queries and demonstrations, while ensuring the creative represented Google Assistant accurately and stayed true to the brand.
🎮 Google Play | Change the Game
Campaign Strategy, Social Impact & Community Engagement
Led marketing for Google's initiative to encourage more girls to explore gaming. Managed integrated campaigns across social media, the Google Play Store, and Google's homepage, while building partnerships with educational organizations to reach more students. These efforts contributed to a 5% increase in sweepstakes entries.
<aside>
Portfolio home · Brand Strategy · Creative Campaigns · Partnerships · Brand Experiences
</aside>