Partnerships rooted in trust and shared creativity.

Whether it’s brand-to-brand or brand-to-creator, strong partnerships give people a reason to care when two brand worlds collide.

They answer the trifold question of what partners have in common, where their audiences overlap, and why they would care, and most importantly (and most fun), what they can create together.

I help brands answer these questions with tasteful creative solutions, developing content that tells the story of both brand worlds at scale.

Selected projects

McLaren × Gemini

I led the content layer of this brand partnership, talent partnerships, and content production for three Grand Prix race weekends.

Gemini Back to School

I led Creator strategy, selection, briefing, and campaign development for an 18-creator campaign (111M+ Views, 51.2K+ product signups)

Gemini Early Access

An early-access community of AI thought leaders, creators, and developers centered around product feedback and IRL creator experiences.

Google × Samsung

As lead Partner Brand Manager for Google Assistant, I advised on brand governance for Google’s collaboration with Samsung.

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Portfolio home · Brand Strategy · Creative Campaigns · Partnerships · Brand Experiences

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