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Portfolio home · Brand Strategy · Creative Campaigns · Partnerships · Brand Experiences

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Creative strategy, scripts & production / Google Gemini / July 2024

I evolved an early short-form creative concept into a repeatable format built around recognizable situations and Gemini’s actual interface.

The strategic choice

Make the use case clear before asking people to care about the product: start with a familiar problem, demonstrate Gemini in action, and end with an invitation to try it.

My contribution

• Evolved the early concept into a repeatable creative framework.
• Wrote the initial concepts and scripts.
• Led creative development and feedback with production agency Mixtape Club.
• Coordinated distribution across social and paid media with partner teams.

Selected Prompt Shorts

Making information overload manageable

https://www.youtube.com/watch?v=2qPCWtUIp-c

Watch on YouTube

A playful brainstorming task

https://www.youtube.com/watch?v=8FibZxaTnzg

Watch on YouTube

Making an ambitious goal feel achievable

https://www.youtube.com/watch?v=1Hect2lnk_8

Watch on YouTube