Google Play Change the Game

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Campaigns, creator content & community / Google Play

I managed the Change the Game Design Challenge and helped extend the program’s relationship with young women interested in making games.

The opportunity

Google Play’s Change the Game initiative encouraged young women to imagine themselves as game creators. The 2021 Design Challenge invited teens to submit an original game idea, with selected participants joining virtual game-development workshops hosted by Girls Make Games.

My work connected the challenge with ongoing content, mentorship, and community engagement.

Read Google’s 2021 program announcement

Explore Girls Make Games’ partnership announcement

The Girls Make Games page describes an earlier edition of the challenge (2019), providing background on the partnership.

My contribution

Managed the Design Challenge with teams across Google and partners including Girls Make Games.
Executed Play Store-wide campaigns supporting participation.
Launched and grew the Change the Game newsletter.
Conceptualized and led the initiative’s first mentorship program with external partners.
Oversaw 10 influencer activations and produced two Generation Play episodes with the P&E Brand Team, telling the stories of ambassadors Momo Pixel and Amira Virgil.

Generation Play / Creator stories

I produced two Generation Play episodes with the P&E Brand Team, telling the stories of Change the Game ambassadors Momo Pixel and Amira Virgil.

The series connected the initiative to women creating within gaming, complementing the design challenge’s invitation for the next generation to participate.