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Portfolio home · Brand Strategy · Creative Campaigns · Partnerships · Brand Experiences
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Brand governance & partnerships / Google Assistant / 2022–2023
As Google Assistant’s Partner Brand Manager, I consulted on brand governance across Samsung partner campaigns, reviewing how Assistant appeared in storyboards, UI, messaging, and feature demonstrations.
Make Assistant’s role useful and clear within Samsung’s story while maintaining Google’s brand and product standards across TV, digital, and out-of-home.
I worked with Android, Product Marketing, and partner teams to review creative and refine how Assistant’s capabilities appeared in context.
Campaign authorship and production belonged to the broader partner and agency teams. My contribution was consultation on Google Assistant’s brand and product representation.
Reviewed creative executions across UI, messaging, and hands-free feature usage.
https://www.youtube.com/watch?v=rGvN806BBz8
Reviewed storyboards and mockups for accurate Assistant UI, YouTube Music integration, and feature demonstrations in the 3D activation.
Ludacris Times Square activation
Activation developed with CEKAI and Universal Music Group.
Partnered with Android and Product Marketing to refine the hands-free photography integration.
Galaxy Z Flip5 American Gothic campaign