I am a UX Researcher, Research Analyst, and Market Researcher with extensive experience in market analysis, customer experience, CRM systems, and mixed-method analysis. I hold a Master of Science (MSc) degree in Development and International Cooperation Science from Sapienza University of Rome and a Bachelor of Arts in International Affairs from ADA University. Additionally, I have completed several UX-related courses. My passion lies in research and uncovering valuable insights that drive informed decision-making.
Attached please find the case studies below that reflect the research projects led by me which cover the research methodology and design, recruitment methods, user-centric approach implied, the research process, the final results along with the recommendations. Due to confidentiality, some facts, numbers, and prototype screens are either modified or not shown.
Card Page Full Redesign Mixed Methods Research Program
Redesigning the Transfers Page for Improved Navigation and Comprehension
A/B Testing Cash Loan Debt Display for Improved Comprehension
Improving Loan Payment Comprehension in a Mobile Banking App
Evaluating Users' Preferences for Accessing Transaction History
Improving Comprehension and Navigation in Birbank Cashback Debt Payment Flows
Improving Navigation & Comprehension of the Birbonus Loyalty Cabinet
Disclaimer: The attached case studies are only some part of my job experience, and this portfolio does not include all work done by me. In these case studies, some details have been generalized to comply with confidentiality agreements. Hereinto, in some case studies the visuals and statistics are precisely provided, while some case studies do not include visuals and the numbers demonstrated are not reflective of real-life data to protect the data privacy.