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Your interactive companion to the from reels to revenue guide.

Read each section of the guide first, then come back here to do the exercises. Don't try to do both simultaneously — finish reading, then implement.

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How to use this workbook

1. Read the guide section first — all the way through, no skipping
2. Open the matching workbook section and complete every exercise
3. Be honest — the version of you right now, not who you want to be. That's the starting point.
4. Revisit your answers as you grow. This is a living document, not a one-time thing.

Your 5 Sections

→ Part 1 · SELF - Brand Foundation — 5 Layers, Face Test, Spikiness, Your Thread, Fears, 50/50 Questions

↩ Read first: Chapter 01 — Brand Foundation

→ Part 2 · STYLE - Positioning & brand strategy — Pattern, Competitor Analysis, Audience Portraits, Intersection, DNA, Storylines, Bio, Profile Audit

↩ Read first: Chapter 02 — Positioning

→ Part 3 · SEEN - Content that works — Idea Bank, Decode a Viral Video, Hooks, Reel Script, Trial Reels, AI Brief, Captions

↩ Read first: Chapter 03 — Content That Works

→ Part 4 · SELL - Monetisation — PMF, Method & Pricing, ICP Filter, Story Sales Sequence, Reel Script, DM Close

↩ Read first: Chapter 04 — Monetisation

→ Part 5 · SYSTEM - Integrate & lock it in — Content Workflow, Sustainable Rhythm, Anti-Abandonment, 3-Month Action Plan

↩ Read first: Chapter 05 — Integrate & Lock It In

Your Progress Tracker

• [ ] Part 1 · SELF. Brand Foundation — completed
• [ ] Part 2 · STYLE. Positioning — completed