<aside>

Portfolio home · Brand Strategy · Creative Campaigns · Partnerships · Brand Experiences

</aside>

Creator experiences & cultural programming / Google / 2021

In a 20% assignment, I collaborated with the #YouTubeBlack EMEA Creator Marketing team on three virtual events connected to Black History Month, Notting Hill Carnival, and Africa Creator Week.

The opportunity

Create thoughtful programming informed by the cultural context of Black creator communities across the UK and Sub-Saharan Africa.

My contribution

• Researched cultural trends across the UK and key markets including Nigeria, South Africa, and Kenya.
• Developed content for event panels and leadership talks.
• Selected culturally relevant activities and music.
• Managed agency partner Cogs & Marvel on the run of show.
• Briefed leadership, creators, artists, and authors.

Program outcome

97% average creator satisfaction across three virtual events

The events and satisfaction results reflect the work of the wider #YouTubeBlack EMEA team and its partners.

<aside>

Portfolio home · Brand Strategy · Creative Campaigns · Partnerships · Brand Experiences

</aside>

Get in touch