About

I’m precious,

Direct Response Creative Strategist & Copywriter for DTC and eCommerce brands. I develop customer led creative angles, hooks, concepts, scripts, and conversion focused messaging across the customer journey , from the first ad someone sees, through the landing page and purchase, to post purchase and retention. I turn customer insights into messaging designed to move people from attention to action, and always keep them coming back.

WUFFES— VIDEO AD BREAKDOWN

ZIELLA—VIDEO AD BREAKDOWN

MUCHOBARS—STATIC ADS

POPSMITH—STATIC ADS

GEOGIMANE—CREATIVE AUDIT

NUEDAY WELLNESS—BRAND STRATEGY AND CASE STUDY

AUTOREEL APP—BRAND STRATEGY AND CASE STUDY

Prelander pages

Advertorials and native ads

FAQ’s

Landing pages and funnel copies

Pop up quizzes and listicles

Email sequences

VSL’s

HOW I THINK

I don’t see copy as just words on a page, i see it as part of the customer journey