This page servers as a resource for marketing levels and growth profiles.
| Level | Definitions |
|---|---|
| Specialist / Associate (IC) | Still developing deep expertise. Works on problems, receiving general instruction. Exercises judgment within defined parameters. You’re new here, you’re an eager learner. |
| Experienced IC (ex: Product Marketing Manager / PMM) | A seasoned professional who uses creativity to resolve a diverse range of issues. Receives little to no instruction on day-to-day work. You’ve mastered one function of marketing and are excelling in it. |
| Seasoned / Senior IC (ex: Senior PMM) | You have mastered multiple functions in marketing and are recognized as an expert within the company. Exhibit signs of leadership. Solves unique problems that have a broad impact on the business, and contribute to the development of functional strategy. |
| Team Lead / Manager (people manager) | You’re managing a team of marketers (either a function or a product). Brings wide-ranging experience to the role. Works on highly complex issues requiring judgment and self analysis. Addresses one-of-a-kind challenges and creates new methods / solutions. |
| Director (people manager) | Seasoned people leader. Collaborates with other functional leaders to achieve business outcomes. Participates in the development of the product or business strategy. |
| Sr Director (people manager) | Senior people leader; often managing managers. Critical to long-term company success and goals. Manages all activities of one or more functional areas. Collaborates with other Sr leads across the business to drive and align on strategy to achieve business outcomes. |
Content Marketing Growth Profiles
Product Marketing Growth Profiles
Event Marketing Growth Profiles
Growth / Demand Gen Growth Profiles
Marketing Operations Growth Profiles